“ Flycup simply listened and worked on the subject. He went further than all the industrialists with whom I was slowly progressing on the project”Kevin Gandrille, Deputy Chief Operating Officer of Sodexo Live.
Set up by Sodexo Live , service provider at the Orange Vélodrome, Flycup Drink were the solution to a very specific need: easily transporting drinks within the stadium stands, for an improved customer experience for OM supporters.
“ I remain convinced that this is a system that will allow us to develop our turnover”Kevin Gandrille, Deputy Chief Operating Officer of Sodexo Live.
WHAT WAS THE THINKING FOR IMPLEMENTING THE FLYCUP?
“ We are part of a process of improving the customer experience. Ultimately, it’s still our common thread that we work on all the time.
It's true that often when we hear “customer experience” in terms of general public catering, we think of offer, we think of team behavior, attitude, posture or even service. But, ultimately the reality is that it’s also the containers.
We wanted to find a solution like what I have in mind. That is to say, just a few weeks, even a few months ago, we saw our customers leaving our points of sale having an insolvable equation to solve, which was knowing how to climb the stairs, transport the order he had just purchased.
So it was a very basic need for which we simply had no solution, and that was the start of the reflection, quite simply. ”
HOW DID FLYCUP MEET YOUR NEED?
“ Flycup simply listened and worked on the subject. He went further than all the manufacturers with whom I was progressing slowly on the project, and with whom I especially had refusals to develop the product, simply to get to the start-up in 2022. ”
WHAT ARE THE FIRST RESULTS?
“ What is certain is that when talking with customers, we get very positive feedback.
I remain convinced that this is something that will allow us to develop our turnover in the sense that now carrying 3 or 4 drinks alone is simply no longer a hindrance.
Whereas before, having had the experience once, some must have said to themselves “it's complicated if I'm with children, if two or three of us have to go down”.
Today this will no longer be the case, they may even say to themselves “I'll take 4 right away, that will save me from going back downstairs”.
In any case, I think it will really be a strong point for our activity and even for our turnover. ”
“ Now, no more problems, with the Flycup cup holders, we can put 4 beers and bring them to colleagues in the stands”An OM supporter .
AS SUPPORTERS, WHAT ARE YOUR FIRST IMPRESSIONS OF THE NEW CUP HOLDER?
“ So frankly, I think it’s a superb innovation. Before, when I came to the stadium I had difficulty carrying all the beers in my arms, it was falling out.
Now, the problems are over, we can have 4 beers and bring them to our friends who are in the stands.
Plus, I can take the drink and put it back in the cup holder.
When you come to the Vélodrome, I recommend having 4 beers at once to avoid waiting in line. You have 4, you wear them, it's easy, quick and off you go for the match! ”
By working hand in hand with its clients, Flycup was able to meet the most basic and specific needs of Sodexo Live.
This success shows the importance of listening to customer needs and seeking innovations to improve the customer experience of supporters, who are, thanks to this collaborative work, more than satisfied with the comfort provided by the cup holders .