RUGBY WORLD CUP
The Asahi beer brand, partner of the 2023 Rugby World Cup, wanted to use Flycups during this major event.
The objective for Asahi was twofold:
1. Make an impact by offering practical, fun and responsible support to provide supporters with the best possible consumption experience.
2. Afford impactful visibility during the 2 months of competition.
A more than successful challenge for the brand which also took advantage of the Flycup to boost sales of its products in refreshment bars!
The PSG F&B teams chose Flycup to improve the service in the refreshment bar and highlight their historic partner.
In this context, Coca-Cola joined the project by activating its brand among supporters via a QR code. Thanks to this code, fans can participate in competitions and win match tickets, table football, jerseys, etc.
This initiative allows the brand to attract more supporters and strengthen its image among PSG fans.
Stade Rennais already uses Flycups at Roazhon Park and wanted to highlight its new click and collect system via an activation.
The Uber Eats teams, via their communications agency La Fourmi, have chosen to promote this service to Rennes supporters.
With this initiative, Uber Eats allows supporters to order their menu via the application and collect it from the refreshment bar.
This activation allowed the brand to integrate with fans, whether at the stadium or at home, thus achieving a double blow.
At the Allianz Riviera, the activation dedicated to the OGC Nice club stands out.
The aim is to highlight the club's red and black colors on the Flycup, while highlighting the support of the supporters in the background.
It is a tribute to the enthusiasts who make their voices resonate in the stadium, boosting sales by encouraging supporters to order complete menus with personalized Flycups.
By reinforcing brand identity through club colors, this activation creates a stronger emotional connection with fans.
In partnership with Heineken, Arkea Arena chose to use Flycup to improve beer sales service and provide a hands-on experience for spectators.
Heineken personalized the Flycups by highlighting their innovation, Heineken Silver.
This allows the brand to meet the needs of spectators while reinforcing their commitment to sustainability.
We are proud to collaborate with Veolia, a long-standing partner of RC Toulon, to raise awareness of the club's founding and encourage them to visit the online site to better understand and support CSR actions.
We are here in a 100% virtuous approach, combining CSR communication with a sustainable company on eco-responsible packaging.
By choosing to communicate about the Flycups, Veolia confirms its commitment to the club.