A true communication strategy, digital marketing is inevitably in keeping with the times since it is perfectly in line with our current generation, very focused on new technologies, particularly means of communication such as social networks.
The latter are the marketing tools most used to respond to digital marketing strategies, accompanied by e-mailing, websites and digital activation from a more general point of view. This last alternative, which is somewhat unknown to the public, will be of particular interest to us here since it is a particularly innovative means of communication.
You should know that digital activation makes it possible to generate interactions between a brand and its consumers or customers through the use of digital channels, and therefore to create commitment on their part. Most often, a digital activation appears during a brand event, a media campaign or even awareness or sponsorship agreement for example.
DO YOU KNOW WHAT FLYCUP IS?
Flycup is packaging that revolutionizes the consumption experience of spectators during events through its innovative, practical and eco-responsible side, but not only that. Furthermore, its mobile nature allows it to be placed at the heart of the event, providing increased visibility for a brand, a sponsor or a club.
It is also a digital activation tool on which it is possible to insert a QR code For example. Faculty which presents particularly interesting commercial advantages, we explain.
HOW DOES THE FLYCUP DEVICE PROMOTE THE DIGITAL ACTIVATION OF COCA-COLA AT PARIS SAINT GERMAIN THROUGH QR CODES?
Historical partner of Paris Saint Germain , Coca-Cola working hand in hand with the capital club for more than 20 years. It was therefore natural that the choice was made to highlight the brand through the use of Flycup as a communication medium, while allowing spectators to enjoy a pleasant and simplified moment of consumption.
In addition, PSG wanted to grant new and additional visibility to Coca-Cola within the club through a general public system and generate engagement among consumers present during their events. And contrary to what we may think, social networks are not the only digital activation instrument to meet this need.
Indeed, as said previously, QR codes are an excellent way to highlight various marketing actions.
PSG has therefore chosen to use a QR code system on the Flycups, in parallel with all the activations already put in place by its partnership with Coca-Cola. A logical decision since it is an innovative and effective way to create interaction and generate engagement, in accordance with the brand's values which are intended to be creative.
WHAT ARE THE DIFFERENT ADVANTAGES OF DIGITAL ACTIVATION?
The insertion of QR Codes on Flycup packaging therefore allows digital marketing activation particularly relevant for brands, and in this case for Coca-Cola, because it leads to the animation of their products, which can be done through a competition for example.
The strategy is to use these QR codes during moments when the viewer is receptive and captive. Because let's not forget, most of us pay very little, if any, attention to the QR codes on posters. A phenomenon which can be explained by the fact that the time is less favorable for the consumer. Conversely, the time to eat lends itself rather well to it.
As a reminder, Flycups are used during pleasant moments of consumption where the spectator is more receptive to the games offered and to the brand. Which can only improve or develop the affinity link between him and the brand, through this digital activation.
The link is even stronger if the spectator wins the competition offered via the QR code. This positive feeling will allow the person to create an emotion associated with the brand or the club, and therefore a strong emotion allowing, in marketing terms, to generate a potential customer. The image of the brand and that of the club is at the same time reinforced.
Let's also not forget that this digital activation technique allows us to extend the experience during the event. The duration of the restoration moment only lasts approximately 15 minutes and therefore participating in the competition by scanning the QR Code triggers the continuation of the experience over time.
Note that this duration can even continue well after the event depending on the game organized. For example, if the competition offers a trip, the experience will also continue during or even after the trip, which is very interesting from a marketing point of view.
It is also important to note that this digital activation makes it possible to collect DATA (digital data in general) and therefore to better know the spectators or even future or potential customers if it is a brand, since a lot of information about them can be collected in this way (legally of course).
Flycup is an extremely visible mobile marketing tool since spectators are free to move around with it for the duration of the event. Completely customizable and therefore adaptable to individual needs, they constitute a perfectly appropriate and powerful support for digital activation, particularly when combined with QR codes.