“ The arrival of Flycup on our catering section allowed us to increase our average ticket with the ease of transporting the product ”,
Glin Compasse, Refreshment manager at Stade Rennais.
Today, we're going to talk about something that revolutionized the fans' consumption experience at the Stade Rennais!
Arrived at Rennais Stadium in 2021, the Flycup Twin have been integrated into the stadium's catering offer, offering a practical and complete product for supporters: a drink, fries and a hot meal and at the same time allowing an increase in the average ticket for the club. As a bonus, thanks to the fully customizable surfaces of the packaging, the Flycups are a perfect communication support for the Malo brand, partner of the stadium.
INTERVIEW…
“ The arrival of Flycup on our catering section allowed us to increase our average ticket with the ease of transporting the product ”,
Glin Compasse, Refreshment manager at Stade Rennais.
CAN YOU EXPLAIN US HOW FLYCUP FIT INTO YOUR RESTAURANT OFFER?
“The Flycup offer allows us to have a 3 in 1 product which offers a drink, fries and a hot product. We have reviewed our entire food offering this season, and the Flycups are with us thanks to this packaging format in which we can put burgers, sausage patties and pitas.”
WHAT HAS BEEN THE IMPACT ON YOUR BUSINESS SINCE THEIR IMPLEMENTATION?
“The arrival of Flycup in our catering section allowed us to increase our average ticket with the ease of transporting the product. In one hand, you can have a drink, a hot product and a side dish like fries. The feedback from my refreshments is in terms of practicality and productivity. They are much faster since you can put the three products quickly in the same place. It’s well done, it’s simple, it’s logical.”
WHAT IS THE FEEDBACK FROM SUPPORTERS?
“For supporters, the main quality of these products is stability. It's very reliable. We have the drink that won't fall, we have the fries and the sausage patty. Recently, bottles have been banned in stadiums , and there you see that the drink holds very well in my hand.
The Flycup is a product that can also have a very fun side for supporters, we can personalize it, enter a QR Code, run advertising campaigns or even games.”
“ Flycup packaging completely shares the authenticity and tradition aspect of my brand ”,
Michel GUIGO, Sales Director of the Malo Dairy .
WHAT COMMUNICATION ACTIONS ALREADY IMPLEMENTED WITH THE SRFC?
“There are several, the first that we put in place were the giant yogurt pots in the 4 corners, so that was the first operation that we carried out and it was a success which been copied by other clubs. So this one is very important to me.
The second is all the activation around the stadium during the matches. Thirdly, it’s halftime with the giant inflatable potty games which helps attract people to the middle of the stadium and capture lots of things about the brand.”
YOU HAVE CHOSEN TO USE FLYCUP PACKAGINGS AS AN ADDITIONAL VISIBILITY TOOL, CAN YOU EXPLAIN US WHY?
“It happened in 2022, we didn’t have it before. It was the commercial teams at Stade Rennes who offered it to me and I thought it was not bad. The Flycups allow the Malo brand to be associated with all spectators when they buy their sausage patty, their Coca-Cola or something else to my brand during the time they eat, and that ultimately helps recruit new consumers.”
HOW DOES THIS COINCIDE WITH YOUR BRAND ACTIVATION STRATEGY?
“It coincides perfectly with the overall strategy of my brand since my brand is very linked to the regional territory, to Brittany and Stade Rennais is a real value in Brittany.
Overall, what I can say is that Flycup packaging completely shares the authenticity and tradition aspect of my brand. And to see this wall of Saint Malo on the Flycups is something very important for me and it also reminds us that the Flycups are made of cardboard, like my main product: the yogurts available in cardboard pots which sell for more than 150 million pots this year.
These are double-digit growths every year, so it's a perfect match. »
In summary, since their implementation, the feedback has been more than positive with an increase in the average ticket and an improvement in refreshment bar processes. The supporters, for their part, are won over by the practicality of the packaging.
In addition, the Malo brand has found a major ally in its development strategy thanks to the personalization of packaging. Used as an additional communication tool, the brand proudly displays its logo and its Saint Malo wall, thus strengthening its link with Brittany and the regional territory.
The Flycups therefore fit perfectly into its development strategy, which advocates authenticity and tradition.