“ Flycup fits perfectly into OGC Nice's FNB strategy, since it initially provides this comfort to the customer and during their journey, allows them to keep their hands free”
Julien Rainoird, Manager fan experience, servicing & BtoB sales at OGC Nice .
For several months, OGC Nice has placed the Food & Beverage strategy at the heart of its customer experience.
Thus, the club is focusing more and more on this sector and is, therefore, constantly looking for innovative products or solutions, intended to make the supporters' experience as pleasant as possible during matches so that they can enjoy the moment.
INTERVIEW…
“ Flycup fits perfectly into OGC Nice's FNB strategy, since it initially provides this comfort to the customer and during their journey, allows them to keep their hands free”
Julien Rainoird, Manager fan experience, servicing & sales BtoB at OGC Nice .
CAN YOU EXPLAIN TO US WHAT IS THE FOOD & BEVERAGE STRATEGY CHOSEN BY OGC NICE?
“ We have placed the ETF at the heart of our fan experience strategy. We have been very involved in this for several years now and we are focusing more and more on this sector which is a very important subject for our fans.
The fan experience goes from the outside to the inside, and on the catering part it starts with the square and goes all the way to the refreshment bars of the Alianz Riviera .
How do we set this up? Concretely, it's simple: we have a very local, artisanal offer, which adapts to the seasonality and finally to the sporting constraints which are the different match times and with an offer which must adapt to this. ”
HOW DOES FLYCUP FIT INTO THIS STRATEGY?
“ We are always looking for innovative products that allow us to adapt to the constraints of the sporting environment, namely half-time, serving the customer without waiting and also providing comfort to all our spectators so that they can enjoy the match.
Today, Flycup fits perfectly into this strategy, since it initially provides this comfort to the customer and during their journey allows them to keep their hands free. I like to give this example. ”
WHAT DOES FLYCUP MEAN TO YOU?
“Everyone in their life has already had this little problem with cluttered hands. A burger, a drink, and we arrive in front of the security guard. We no longer have our hands free to show the ticket, and we are in trouble. So today, Flycup allows us to get around this problem.”
WHAT ARE THE ADVANTAGES FOR YOU IN BUVETTE?
“ So, I talked a lot about the fan experience. This is a major focus for OGC Nice. But there is also a commercial axis and today, Flycup also allows us to adapt in this area.
With the arrival of Flycup Twin is also the arrival of a triple offer for the Allianz Riviera and the refreshment bars, with the burger, the drink, but you can also add fries. Each cashier at the Allianz Riviera refreshment bars are salespeople to push and improve the revenues of the refreshment bars. ”
WHAT ARE THE ADVANTAGES FOR YOU IN THE SPONSORSHIP PART?
"HAS Besides all the elements we have just talked about, we must not forget that Flycup is also a superb communication tool, whether for the club brand or an advertiser. This allows us to attract new people, new revenue and also to show all our major public clients the brand or the advertiser. Overall, it also allows us to go on a marketing side, entertainment with the spectators, with a small QR Code which allows you to play and make the customer have an ideal experience throughout the match. ”
OGC Nice has placed the Food & Beverage strategy at the heart of its fan experience. The club is always looking for innovative products that can adapt to the constraints of the sporting environment, such as Flycup, which allows fans to keep their hands free and have an ideal experience throughout the match in order to enjoy the show .
Flycup fits perfectly into OGC Nice's strategy by offering a triple offer in refreshment bars, increasing refreshment revenue and being a communication tool for the club brand or advertisers.
In short, Flycup not only improves the fan experience, but also the commercial and marketing aspect of the club.