Wondering what makes the “Made in France” label so special?
Synonymous with quality, know-how and traditions, this trademark is a real guarantee of confidence for consumers and manufacturers, attesting to the origin of the products.
Faced with the emergence of new environmental and social issues, consumers and manufacturers are paying more careful attention to the origin of the products they purchase.
International trade generates greater impacts on the environment, which continue to worsen over time, compared to local production. Increasingly sensitive to this environmental issue, producing and consuming products made in France is becoming a real concern for most consumers.
In this context, buying goods made in France is seen as a way to support the local economy, but also to reduce greenhouse gas emissions linked to the transport of goods and to highlight know-how. and the somewhat forgotten French traditions.
SO HOW TO OBTAIN THE “MADE IN FRANCE” APPELLATION?
This designation is regulated by decree since 2015 . Decree which establishes its obtaining by several conditions to be fulfilled:
- Most of the manufacturing must have taken place in France;
- At least 50% of the unit cost must be of French origin;
- The product must have undergone its last substantial transformation in France;
- The indication of origin must be clearly identifiable for the consumer.
Nb: The indication “Made in France” therefore does not mean that the entire manufacturing process took place in France. It simply means that a significant part of the manufacturing of the product was carried out in France.
WHAT IS THE CHALLENGE OF “MADE IN FRANCE” PRODUCTION REGARDING PACKAGING?
Producing “Made in France” packaging has several advantages, making it an important issue for companies keen to reduce their environmental impact and contribute to the development of the local economy. Here they are :
- Environmental: When packaging is produced locally, it means it does not need to be transported long distances. Consequently, French packaging production makes it possible to reduce the environmental impact linked to transport thanks to a reduction in greenhouse gas emissions.
- Qualitative: local production helps guarantee a certain quality of packaging because companies can better control manufacturing conditions and ensure that they meet the required standards. Furthermore, local manufacturing guarantees shorter delivery times and better responsiveness in the event of a problem.
- Economical: Local production contributes to the local economy because it generates jobs and supports local businesses. Additionally, businesses can also benefit from government subsidies and assistance, which can make production more profitable.
THESE ADVANTAGES HAVE PUSHED US, TOO, TO PRODUCE “MADE IN FRANCE” PACKAGING
1. Produce quality packaging:
Producing in France is therefore our way as a company to guarantee the quality of our Flycups. In the minds of consumers, “made in France” is associated with quality, ethical and sustainable products, criteria that can be found in our DNA and which constitute the very essence of our products.
Our desire was therefore to offer packaging that was innovative, eco-responsible and made in France. The objective is to offer a better consumption experience to consumers through premium quality.
As a reminder, Flycup packaging is made in Brittany, a few steps from the brand's headquarters for a minimized carbon footprint.
2. Engage the trust of our customers:
We place great emphasis on social and environmental responsibility (CSR) and we are constantly looking for solutions that have a low impact on the environment. This is why we decided to produce our packaging in France, in an approach consistent with our values.
Also, at Flycup we attach great importance to the image that our customers have of our company. This is why we believe that it is essential to produce in France, in order to guarantee the origin of our packaging and to inspire confidence in clubs, festivals, etc. who work with us.
3. Reduce your carbon footprint:
Originally from Rennes, producing in Brittany allows Flycup to reduce its carbon footprint.
As said previously, when a company produces abroad, it must transport the goods over long distances, which results in significant greenhouse gas emissions. By producing locally, Flycup therefore reduces its environmental impact linked to the transport of goods.
Concerned about the environment, we asked the company SAMI to establish our carbon footprint for the year 2022. Result that we will not fail to reveal to you in a future blog article.
This assessment will allow us to better understand our carbon footprint and identify areas where we can improve our environmental performance. If our carbon footprint turns out to be too significant, we will look for solutions for the following years to reduce our impact.
“MADE IN FRANCE” PRODUCTION BY FLYCUP MEET THE CSR COMMITMENTS MADE BY SPORTING AND FESTIVE EVENTS
Organizers of large sporting or festive gatherings are increasingly sensitive to the environmental impact of their events. They pay particular attention to the origin of the products they buy, their recyclability, compostability , reuse, etc. They are also attentive to modes of transport (e.g. travel of sports teams) and other environmental aspects, especially since for the next season, clubs will receive their TV rights funding based on their CSR actions.
This environmental sensitivity can also be explained by the measures taken by federal and legislative authorities.
Indeed, in 2011 the Ministry of Sports worked in collaboration with sports federations, professional leagues, sports associations and local authorities in order to develop a Charter providing for 15 commitments in sport so that clubs undertake to respect, promote and disseminate the values of sport around them and to encourage the practice of sport in ethical and respectful conditions.
Flycup allows clubs to fulfill several of these 15 commitments, including the 3rd commitment regarding waste reduction.
For this, Flycup offers packaging produced in France, which allows clubs to limit their environmental impact by reducing greenhouse gas emissions linked to the transport of goods, thanks to local provenance. Therefore, Flycup and other like-minded companies enable these clubs to comply and receive their funding.