For 12 days, from July 28 to August 8, 2024, the city of Marseille, also called the Phocaean city, will host sailing competitions. These events will bring together 330 athletes from 40 different nations.
A particularity of the Olympic competitions is that competitors will compete on board identical boats, thus showcasing their talent and skills in fair competition conditions.
In total, 10 sailing disciplines will be concerned:
- foil windsurfing (IQFoil) for women and men (a discipline new to the Games);
- the double dinghy (49er) for women and men;
- the women's (Laser Radial ILCA 6) and men's (Laser Radial ILCA 7) solo dinghy;
- kiteboarding (formula kite) for women and men (a discipline new to the Games);
- the mixed double foil catamaran (Nacra 17);
- the mixed double dinghy (470)
MARSEILLE: A PORT CITY INTENDED TOWARDS THE OLYMPIAD
Located in the southeast of France, Marseille, the country's second largest city, is a true Mediterranean gem. Known for its historical and cultural heritage, the city has also positioned itself as a major center of sport by hosting not only renowned clubs but also leading national and international sporting events.
Thus, it is not surprising that it was chosen to host the first Olympic events.
Traditionally, organizing the Olympic Games is associated with high costs, excessive energy consumption and considerable environmental impacts. However, in recent years, the International Olympic Committee (IOC) is committed to taking a more responsible approach to the environment and sustainability. It is in this context that the city of Marseille seized the opportunity to make a difference by placing emphasis on environmental protection during the organization of the first Olympic events.
Its ecological commitments are as follows:
- Legacy and reuse;
- Sustainable mobility;
- Responsible catering;
- Waste management ;
- Protection of marine biodiversity.
2024 Olympic Games: A LEVER TO ACCELERATE THE ECOLOGICAL TRANSITION
Paris 2024 is resolutely committed to making history by becoming the first sporting event with a positive impact on the climate.
Since its candidacy, the environmental dimension has occupied a central place in the vision of the organization of the games, which aims to make them the largest responsible, sustainable and open to all games in history.
With an ambitious climate and environmental strategy, Paris 2024 takes into account all aspects of the project, which includes: the carbon footprint, the preservation of biodiversity, the circular economy, energy efficiency, food choices and sustainable building practices.
These Games are therefore fully in line with the spirit of the Paris Agreement, the objective of which is to halve the greenhouse gas emissions generated by the organization of the event compared to previous editions.
Thus, by implementing concrete and innovative measures, Paris 2024 aspires to demonstrate that it is possible to combine sporting excellence with exemplary environmental responsibility.
A STRATEGY OF CHOICE TO ACHIEVE THIS CHALLENGE
The strategy for the 2024 Olympic Games adopted with the aim of reducing the carbon impact is as follows:
- Construction of infrastructure using low-carbon materials: Marseille is committed to reusing existing infrastructure for sports competitions as much as possible. This includes the modernization of existing facilities and the enhancement of emblematic sites of the city;
- Make all sites accessible: in order to reduce the carbon footprint linked to the travel of athletes, officials and spectators, Marseille has developed a sustainable mobility plan. This includes initiatives such as encouraging carpooling, improving cycling infrastructure and optimizing public transport;
- Minimize environmental impact: Marseille has implemented an efficient and environmentally friendly waste management system. Selective sorting, recycling and reduction of plastic waste are at the heart of this initiative. Furthermore, to further minimize its impact, all sites will be supplied with renewable energy and French electricity.
- Protection of marine biodiversity: given that Marseille is a port city, the preservation of marine biodiversity is a priority. Steps have been taken to protect fragile marine ecosystems, notably by reducing pollution and supporting conservation projects using associations. Among the winners of the Paris 2024 endowment fund, we will find in Marseille Zéro Mégot, Cleen My Calanques And Big Blue .
- Implementation of a food vision for sustainable catering
100% RESPONSIBLE CATERING: THE FOOD VISION
Catering is an essential aspect that is gaining importance for the organization of the Games, particularly in terms of sustainability.
In France, expectations are high when it comes to food, demanding that meals not only be of high quality, but also beneficial for health and the environment.
For the 2024 edition, it is planned to serve no less than 13 million meals, and the goal is to do so sustainably. However, this challenge is far from simple because the ambition is to halve the carbon footprint of each meal. And this, in particular by optimizing supplies to reduce the distances traveled.
The strategy here is therefore to collaborate with local players who will highlight the products and know-how of the region. Thus, each host city will have its own iconic sandwich, reflecting culinary identity and local specificities.
In line with this objective of reducing the carbon footprint, Flycup is perfectly in line with this approach by providing recyclable packaging intended precisely to reduce this environmental footprint.
To guarantee the effectiveness of our solution, we called on the specialized company SAMI to determine the exact percentage of reduction in the carbon footprint, and the result is astonishing: we manage to reduce the footprint by 28% through the use of our packaging, compared to other traditional packaging.
In view of these results, Flycup solutions, whether Twin, Double or Single , perfectly meet these needs, particularly sought after by large-scale events.
In addition to contributing to the preservation of the environment, they also allow spectators to fully enjoy the sporting spectacle offered by the Olympic Games thanks to their ergonomic design, which facilitates practical consumption with one hand, thus freeing the other hand for even greater convenience and pleasure.
Choosing Flycup therefore marks an even stronger commitment to sustainability, while providing an enjoyable and environmentally friendly catering experience for all participants and spectators.
Paris 2024 has placed environmental sustainability at the heart of its vision, aiming to become the first sporting event with a positive impact on the climate. The port city of Marseille, hosting the sailing events, therefore seized this opportunity to highlight environmental protection by implementing solid ecological commitments.
As part of this vision, catering takes center stage, with an ambitious goal of reducing the carbon footprint of each meal. Marseille therefore relies on collaboration with local players to promote the region's products and know-how. Flycup is therefore perfectly in line with this approach by significantly reducing the environmental footprint by providing the organization with its recyclable packaging.
To be continued…