At a time when environmental awareness is at the heart of global concerns, the world of sport is not left behind.
Indeed, organizing a sporting event is no longer simply a matter of guaranteeing the performance of the athletes and the entertainment of the spectators. It is now a matter of reconciling sporting passion and ecological responsibility.
Organizing an eco-responsible sporting event is becoming a necessity, even obvious, for organizers keen to include their action in a sustainable approach. This involves rethinking each step, from design to completion, integrating eco-responsible principles to minimize the environmental footprint of the event.
This transition towards a more environmentally friendly approach is not only an altruistic act towards the planet, it also responds to the growing expectations of the public, partners and players in the sporting world, all more and more eager to support green initiatives.
WHY AN ECO-RESPONSIBLE SPORTS EVENT?
In the current global panorama, environmental issues are emerging as a priority, and the world of sport is no exception. Indeed, traditional sporting events, with their imposing logistics, energy consumption and massive waste production, can have a considerable environmental impact.
However, the tide is turning.
Adopting an eco-responsible approach to organizing these events not only offers a way to minimize this impact, but also to bring a series of tangible benefits. Economically, such an approach can result in long-term savings, an enhancement of the brand image and the opening to new partnerships concerned with ecology.
On a social level, eco-responsible events can strengthen ties with local communities, promote positive values and contribute to collective awareness. Finally, the environmental benefits are obvious: reduction of the carbon footprint , less use of natural resources and minimization of waste.
In short, opting for an eco-responsible sporting event is not only a gesture for the planet, it is an informed decision that has positive, multi-faceted repercussions.
PLANNING AND PREPARATION
Planning and preparing for an eco-responsible event are essential steps in realizing the vision of an environmentally friendly event.
At the heart of this planning is the choice of location. Location is crucial: favoring a central location, easily accessible by ecological means of transport, can significantly reduce the carbon footprint of the event.
In addition, opting for infrastructures equipped with ecological equipment, such as solar energy systems or optimized water management, is a fundamental step.
At the same time, collaborations and partnerships play a decisive role. Seeking sponsors who share an eco-responsible ethos not only solidifies the credibility of the event, but also reinforces its environmental commitment.
Finally, logistics planning is a pivotal element. Transport, for example, must be designed to minimize carbon emissions, by encouraging carpooling, cycling or the use of public transport. Popsled carpooling or Stadium Go , for example, offers carpooling solutions between enthusiasts in collaboration with stadiums and events. This allows venues to reduce their carbon footprint relating to supporter travel.
As for energy, it is essential to turn to renewable sources and implement solutions to optimize consumption.
Every decision, every choice, influences the eco-responsible success of the event, attesting to the importance of careful planning and conscious preparation.
Optimal resource management is a central pillar when it comes to organizing an eco-responsible sporting event. It starts with using sustainable materials. For sports equipment, this may mean favoring products made from recycled materials or from renewable sources, ensuring not only performance, but also sustainability.
When it comes to infrastructure, the selection of eco-designed and low carbon footprint materials is crucial, ensuring that facilities have minimal impact on the environment.
Furthermore, the use of eco-responsible packaging and waste management is a major concern. For example, the use of our Flycup packaging during major sporting events allows organizers to reduce their carbon footprint. Made from recyclable kraft cardboard, they allow reduce carbon emissions by 28% generated by waste, compared to traditional packaging.
In this continuity, a rigorous waste sorting strategy is essential, as is the implementation of effective recycling solutions, in order to minimize the quantity of waste sent to landfill.
Finally, energy saving must be at the heart of every decision. Adopting renewable energy, whether through the use of solar panels or wind turbines, is a key way to reduce carbon emissions. In addition, energy efficiency measures, such as LED lighting or thermal insulation of buildings, help limit energy consumption.
In short, every aspect of resource management must be meticulously examined and adjusted to ensure that the sporting event takes place with the utmost respect for the environment.
AWARENESS AND COMMUNICATION
Beyond the concrete measures taken on the ground, it is essential to inform and involve all stakeholders. Environmental awareness campaigns can play a major role in educating both participants and the public about the environmental emergency and ways to contribute to a sustainable future.
This goes hand in hand with the need for transparent communication. It is crucial that organizers openly share their green initiatives, challenges faced and progress made, thereby building trust and encouraging wider participation.
Actively engaging participants and the public is also essential. This can take the form of ecological challenges, where teams or individuals are encouraged to adopt sustainable behaviors, or even rewards for those who set an example in terms of eco-responsibility. This is the case at Stadium Go, a good deed = a reward (free parking space).
IMPACT MEASUREMENT AND MONITORING
Evaluating and monitoring the environmental impact of an eco-responsible sporting event is as crucial as its initial planning. Without precise metrics and rigorous monitoring, it would be difficult to measure the success of ecological initiatives and define areas for improvement for future editions.
To concretely assess the environmental impact of the event, it is essential to rely on recognized tools and methodologies, making it possible to quantify greenhouse gas emissions, water consumption, waste production, among others. others.
The carbon footprint is undoubtedly one of the most relevant indicators in this area. It gives an overview of the CO2 emissions generated by the event, covering various areas ranging from transport to energy, including catering. Other indicators, such as the percentage of recycled waste or renewable energy consumption, may also be relevant depending on the specifics of the event.
The SAMI company specialized in this field makes it possible to measure the environmental footprint of a company or an event. Concerning Flycup, SAMI conducted a study finding that we allow events, by using our packaging, to reduce their carbon emission rate by 28% compared to the use of traditional packaging.